• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»cable subscribers

Measurement Contradictions Cloud The Cord-Cutting Picture

Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim... Continue reading »
by Kelly Liyakasa // September 1st, 2016 //
»

Get AdExchanger Newsletters

Build your own PROGRAMMATIC I/O Agenda

Join us October 15-16, at the New York Hilton Midtown and get educated on the future of digital marketing.

Get Educated
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Is Vungle Worth $750 Million?
  • The Secret To Facebook’s $67 Billion Ad Machine
  • Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors
  • PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions
  • With Ads In Place, Google Takes Training Wheels Off AMP
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved