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Measurement Contradictions Cloud The Cord-Cutting Picture

Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim... Continue reading »
by Kelly Liyakasa // September 1st, 2016 //
»

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