Cadent

Cadent has launched what it says is the first national platform for addressable TV advertising. The aptly named Advanced TV Platform is designed to be a planning and reporting tool for major advertisers looking to buy addressable TV inventory. The interface is created from multiple first-, second-, and/or third-party data sources, integrated into a single […]

Cadent, a media network and data platform for pay TV providers, has rolled out a TV targeting tool that taps into TiVo’s data sets. Available initially as a managed service, the product is Cadent’s first since its acquisition last August of addressable and video on-demand ad platform BlackArrow. GroupM’s advanced TV specialist Modi Media is the first […]