CafeMom Bolsters Data And Data-Based Buyers To Adapt To Programmatic World
CafeMom has long seen programmatic sailing along the horizon. “Over the past few years, we saw the programmatic boat coming, and have been trying to figure out what to do,” said Paul Bannister, EVP of CafeMom, which includes mom-oriented sites The Stir and MamásLatinas. Now, the ship is in port. Programmatic revenue is growing significantly […]
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