“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. For the ad tech community, election day felt like deja vu. Less than a year after the California Consumer Privacy Act (CCPA) came into […]
The sweeping California privacy law, AB 375, that was rushed onto Gov. Jerry Brown’s desk for his 11th-hour signature last week won’t go into effect until 2020. The new law gives consumers a host of new rights, including the ability to compel companies to share what data has been collected about them, the right to […]
While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried the […]
California Gov. Jerry Brown set a precedent for privacy rights last week when he signed into law Assembly Bill 370. Under the bill, which amended a section of the California Business and Professions Code, websites that collect personally identifiable information (PII) about California residents must provide a privacy policy that identifies the type of PIIs […]
