California Consumer Privacy Act

It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.

To commemorate Data Privacy Day on Jan. 28, my gift to you is an update on something I think is about to get a lot more attention: universal opt-out mechanisms.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, recent developments may make Maryland the most challenging state for compliance by the digital media industry.

It may appear as if The California Privacy Protection Agency has been in hibernation mode. But don’t let that fool you. The bear is awake and it’s got an appetite.

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.

The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.

Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a good position for complying with other state privacy statutes. But the CPRA has several unique provisions that make it a beast all its own.

Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richy Glassberg, CEO and co-founder of SafeGuard Privacy. These past few years have seen a whirlwind of change – and not a few upheavals. So business leaders can be forgiven […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than … a fraudster. White Ops recently uncovered a scheme involving a family of Android apps that trick people into downloading them with the promise of free stuff. Starting in late 2019, the apps began showing […]

Folks, enforcement of the California Consumer Protection Act (CCPA) is here. Starting July 1, despite protestations from the business and advertising communities, the California attorney general can start investigating complaints, bringing actions, poking into privacy policies and issuing fines. Lobbying to postpone enforcement until Jan. 1, 2021, in light of the ongoing pandemic, was brushed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]

The world is on lockdown (and fire), but the march toward enforcement of the California Consumer Privacy Act (CCPA) is proceeding apace. On Monday, the California attorney general’s office submitted the final proposed implementation regulations for the CCPA to the California Office of Administrative Law (OAL). There appear to be no major changes made between […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until […]