TV Measurement Can’t Happen Without Interoperability
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.
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Cara Lewis
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One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement.
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NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement
At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.
Tagged in:- Anupam Gupta
- biddable media inventory
- Cara Lewis
- Certified Measurement Partners
- cross-platform media buying
- dentsu
- ispot
- kelly abcarian
- mediaocean
- NBCU ID
- NBCUniversal
- omnichannel measurement
- One Platform
- Peacock audience extension
- Peacock streaming
- Prisma
- programmatic guaranteed
- ryan mcconville
- Salesforce