OPINION: On TV & Video
To Aflac, Big TV Buys Are Never Just A ‘One-Off’
While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum. “I don’t do one-offs,” said Catherine Hernandez-Blades, chief brand and communications officer for Aflac. “I like to create an overarching strategy, and if something can’t be measured as part of a bigger umbrella strategy, it […]
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