OPINION: The Sell Sider
To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together
Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing field […]
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