CBSi

B2B advertisers historically have been slower to adopt programmatic than their B2C brethren. That lag is because B2B was mostly marketed through a company’s owned properties, lead forms or offline events. The market for B2B exchange data also wasn’t very robust. But as B2B publishers expand their programmatic offerings and the buy side adopts more […]

Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at Digitas, and David Chiang, VP of monetization with CBS Interactive, made clear during the “Think with Google” hangout on Google+ that automated media trading has […]