“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even […]
Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than … a fraudster. White Ops recently uncovered a scheme involving a family of Android apps that trick people into downloading them with the promise of free stuff. Starting in late 2019, the apps began showing […]
Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved by the Office of Administrative Law (OAL). I’ll let California AG Xavier Becerra tell you about the joyous news himself: The final #CCPA regulations ▪️instruct businesses on how to comply with the CCPA ▪️provide tools to empower consumers to […]
Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based […]
The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the […]
While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, the California Consumer Privacy Act (CCPA), which went into force on July 1, has a very broad definition of what’s considered a data sale. In short, a sale under CCPA is about more than just the transfer of a California […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and […]
Folks, enforcement of the California Consumer Protection Act (CCPA) is here. Starting July 1, despite protestations from the business and advertising communities, the California attorney general can start investigating complaints, bringing actions, poking into privacy policies and issuing fines. Lobbying to postpone enforcement until Jan. 1, 2021, in light of the ongoing pandemic, was brushed […]
