Topics
Latest
Marketers
Agencies
Publishers
Technology
Platforms
Identity
Measurement
Data Privacy
Artificial Intelligence
CTV
Commerce
AdExplainer
Exclusive Report
Daily News Roundup
Opinion
All Columns
Data-Driven Thinking
On TV & Video
The Sell Sider
Content Studio
Comic
Contributor Guidelines
About Us
Advertise
Become an AdHero
Newsletter
About Us
Contact Us
Events
Programmatic I/O 2024 New York
AdExchanger Awards
Webinars
All Events
Network Events
Podcasts
AdExchanger Talks
The Big Story
Programmatic I/O New York
Become an AdHero
Subscribe
Sign In
Sign In
Topics
Latest
Marketers
Agencies
Publishers
Technology
Platforms
Identity
Measurement
Data Privacy
Artificial Intelligence
CTV
Commerce
AdExplainer
Exclusive Report
Daily News Roundup
Opinion
All Columns
Data-Driven Thinking
On TV & Video
The Sell Sider
Content Studio
Comic
Contributor Guidelines
Events & Awards
Programmatic I/O 2024 New York
AdExchanger Awards
Webinars
All Events
Network Events
Podcasts
AdExchanger Talks
The Big Story
Membership
Member Exclusives
Sign Up
About Us
Advertise
Become an AdHero
Newsletter
About Us
Contact Us
CONNECT
ARCHIVE FOR:
ChannelMix
M&A
InMarket Acquires MMM Startup ChannelMix (And Says Its Tech Is Up To Code After Settling With The FTC)
BY
Allison Schiff
//
August 5th, 2024
ChannelMix is InMarket’s fifth deal within as many years.
Tagged in:
acquisition
ChannelMix
ftc
inMarket
location data
media measurement
media mix modeling
MMM
MTA
multi-touch attribution
Todd Morris