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charisse hughes

  • COVID-19 brand strategies
    Advertiser

    COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

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    It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re accelerating […]

  • Advertiser

    Pandora Jewelry Digs Into The Data To Revamp Its Brand Experience

    BY //

    For years, Pandora Jewelry sat comfortably at the top of its category. And then it noticed a disconcerting mystery: a drop-off in customer consideration. “People know us,” said Charisse Hughes, CMO at Pandora Jewelry. “The question is, why aren’t they buying?” Hughes has been leading a two-and-a-half year effort to get to the bottom of […]