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China Advertising ID

  • The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
    Mobile

    Mobvista Acquired One Of The Companies That Made The China Advertising ID

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    One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]

  • P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID).
    Mobile

    Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec

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    P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an IDFA workaround that was devised for the specific purpose of […]