“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at Curiosity Media. The industry is abuzz about Google’s recent announcement that it will integrate competing ad exchanges into DoubleClick for Publishers’ (DFP) dynamic allocation. A faster, more scalable alternative to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at PubNation. Ad ops has traditionally focused on one metric: revenue. Revenue is the ad ops’ North Star, the guiding light, the arbiter of decisions. It’s how publishers evaluate, prioritize and […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO of Curiosity Media. Do you know what ads are running your website? Which brands? What campaigns? Which creatives? If you are like most publishers, you don’t. And if you use programmatic […]
