OPINION: Data-Driven Thinking
The Android Privacy Changes Set To Hit Advertisers Sooner Than You Think
For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, CEO of Tenjin, advertisers won’t know the advertising IDs of Android 12 users after April 1 if certain SDK changes haven’t been implemented at the app level.