OPINION: The Sell Sider
For Publishers, DMPs May Also Help Improve Content
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Hogg, UK managing director at Lotame. We think of a hammer as a single-use tool. Swing the hammer hard and pound a nail into place. But turn the hammer around and you’ll see […]
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