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Chris Kane

  • OPINION: The Sell Sider

    The Data Leakage Balancing Act

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling […]

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