OPINION: Data-Driven Thinking
The Power And Paradox Of In-House Agencies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Ross, VP analyst at Gartner. There have been plenty of splashy headlines in recent years about big brands launching or expanding in-house agencies with the aim of reducing agency […]
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