• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Chris Stevens

How Orbitz Balances Data Science With 'Judgment Calls'

There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. "It’s incredibly important to be skeptical about any pitch related... Continue reading »
by David Kaplan // January 23rd, 2013 //
»

Get AdExchanger Newsletters

Register: PROGRAMMATIC I/O SF

April 29-30, Marriot Marquis San Francisco
Join us next month as the industry's leading marketers and publishers discuss the latest, programmatic essentials for the buy- and sell-side.

Get Educated
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ad Networks By Any Other Name Are Still the Same: It’s Time To End Shady Arbitrage
  • Kiip Brings On New Chief In Wake Of Sexual Assault Charges Against Former CEO Brian Wong
  • Mastercard CMO Raja Rajamannar: Marketing Is Facing An 'Existential Crisis'
  • Inside The Agency Turf War Over Connected TV
  • S4 Capital On The Hunt For A First-Party Data Company
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved