• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Chris Stevens

How Orbitz Balances Data Science With 'Judgment Calls'

There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. "It’s incredibly important to be skeptical about any pitch related... Continue reading »

by David Kaplan // January 23rd, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report
  • Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent
  • Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code
  • Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline
  • The Big Story: Amazon – From Third To First?
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved