Chris Vargo

Content moderation policies sound good on paper. But policies are tested in practice. The ongoing Russian invasion of Ukraine is yet another example that content moderation will never be perfect. Then again, that’s not a reason to let perfect get in the way of good.

Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.