OPINION: Data-Driven Thinking
Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Brucculeri, director and CEO at Snaps. If you’ve been reading some of the tech trades lately, you would be forgiven for believing that the bots have finally taken over […]
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