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»ci&t

The Fizz Behind Coca-Cola's Massive World Cup Campaign

Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its biggest marketing campaign in its history: a giant mosaic called the “Happiness Flag.” But this campaign, which ended on the soccer field, began online. Activated across 175 countries, the Happiness Flag... Continue reading »

by Ryan Joe // June 27th, 2014 //
»

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