How Albertsons Is Piloting Pinterest’s New Clean Room
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech.
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Privacy And Measurement Were Top Priorities At CES
Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.
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Clean Rooms Alone Won’t Solve TV Measurement
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.