The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in […]
The fox can’t guard the chicken run. GroupM is not down with Facebook and Google’s reticence around third-party verification tags. “You can’t measure yourself,” said John Montgomery, COO of GroupM Interaction, North America, speaking at AdExchanger’s Clean Ads I/O conference in New York City on Wednesday. The fact that Facebook is working closely with the […]
Brands need to feel confident that their ads are being seen – and “because we said so” is not an acceptable answer. That’s why Yahoo is bringing third-party verification tags from comScore, DoubleVerify, Integral Ad Science, Moat and several others onto its owned-and-operated properties and onto third-party sites within the Yahoo network. Yahoo is slated to […]
Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising, […]
ZenithOptimedia Chief Investment Officer John Nitti will be a speaker at AdExchanger’s CleanAds I/O conference on June 3, an event examining issues and solutions around fraudulent inventory in the online advertising ecosystem. Clients hold their agencies accountable when they run campaigns heavy on fraudulent traffic or misrepresented inventory. While ZenithOptimedia, part of Publicis, understands that […]
