Click Forensics Secures $6 Million in Funding to Expand Online Display Advertising Solutions
PRESS RELEASE
Tagged in:
ARCHIVE FOR:
Click Forensics
-
-
Click Forensics CEO Pellman Discusses Impression Inflation, Competitive Set And New Platform
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
-
Click Forensics CEO Paul Pellman On Display And Search Traffic Quality
Paul Pellman is CEO of Click Forensics, a traffic quality management company which released “an upgraded version of its Yahoo! TQ Forecast feature” last week. AdExchanger.com: Can you explain the problem CF is solving a bit more in detail – with an example? And, how does an ad network send search traffic? PP: Sure. Most […]
-
CEO Pellman Says Click Forensics Preparing For Real-Time Bidding On The Exchange
Paul Pellman is CEO of Click Forensics, a traffic quality management company. How is Click Forensics addressing the display advertising marketplace beyond clicks? While most of our clients are focused on the CPC space, we do have a number of ad network and publisher clients with significant CPM and more display-oriented businesses that see unique […]