click fraud

Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.

SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It […]

Psst, Buy TikTok Why the heck would Oracle want to buy TikTok? Maybe because Sequoia Capital and General Atlantic are whispering in its ear, The Wall Street Journal reports. As major investors in TikTok parent ByteDance, both are highly motivated to maneuver their way into a deal percolating to acquire TikTok’s US operations. Microsoft, a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel’s article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com’s attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs […]

Collective Media hired former Yahoo! automotive category director, Brian Elliott, to lead its Detroit office. Which got us thinking… Isn’t the domestic U.S. auto industry on life support? Haven’t they had their marketing budgets reduced dramatically? What is Collective Media thinking? In response, Joe Apprendi, Collective CEO told AdExchanger.com, “Yes, the auto industry in aggregate, […]