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CNAME access

OPINION: The Sell Sider

CNAME Will Face The Same Fate As Third-Party Cookies. Then What?

BY AdExchanger Guest Columnist// January 18th, 2023

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief product officer at Roq.ad.
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