cocomelon

The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing […]

Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched […]