collective

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions […]

Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]

Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]

Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its “its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.” Read the release. Collective’s SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform’s new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in […]