Collision

When customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. And then … 2022 happened. The market might be tough right now, but Ragy Thomas, Sprinklr’s CEO, isn’t letting it shake him.

How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become