FreeWheel Is Deduping Audiences So Advertisers Can Use CTV For Incremental Reach
FreeWheel, the ad tech arm of Comcast, announced an addition to its media activation platform Strata that’ll allow buyers to hit incremental audiences with their CTV buys. This marks the first time Comcast’s inventory is “truly available programmatically,” said FreeWheel’s chief product officer Jon Whitticom.