commercial surveillance

The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”?

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could be a dicey strategy.

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

Mary Engle is EVP of policy at BBB National Programs, a nonprofit organization that’s helping keep self-regulation of the ad industry alive. She’s also spent more than three decades with the FTC. In this episode, Engle gets into the weeds on “commercial surveillance,” the nitty-gritty of ad disclosures, the FTC’s case against Kochava and more.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. The two Bobs (real names Robert Allen Iger and Robert Alan Chapek, if you can believe it) had two rather different streaming strategies.  Iger prioritized […]

Recent speeches by DOJ and FTC leaders share a common thread, each organization sees a need for more aggressive market intervention and action to deliver on its mission. Plus: Getting the industry to weigh in on the definition of “premium.”