Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. It might sound familiar.
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Competition and Transparency in Digital Advertising Act
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OPINION: Data-Driven ThinkingHow 3 Proposed US Data Initiatives Could Transform Advertising
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt new practices and technologies to understand and act on consumer identity. Mathieu Roche, co-founder and CEO at ID5, dives into each initiative and its implications.
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Senate Bill Seeks To Break Up Google; Yahoo Sues Data Scientist Hired Away By The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the Hill is going straight for Google’s jugular. On Thursday, a group of mainly GOP senators led by Mike Lee (R-UT), with some Democrat support, introduced the Competition and Transparency in Digital Advertising Act, which aims […]