Getting so-called “pre-bid” data feeds from ad verification companies is becoming commonplace for ad networks and DSPs. As the name suggests, “pre-bid” verification screens out impressions at the server level prior to bidding, saving money on ad space that is either unacceptable to the buyer or not in view. So far agency trading desks don’t […]
Analytics is among the most contested areas in digital advertising, with ad agencies, marketers, established vendors, and startups all falling over each other to provide the truest form of ad effectiveness. The landscape is dotted with providers big and small that lay claim to proprietary measurement methodologies. Many of the services are difficult for clients […]
Online measurement company comScore is taking the patent battle to three smaller analytics companies focused on ad effectiveness solutions: DoubleVerify, AdSafe Media and Moat. The new lawsuits use what appears to be at least four of the same patents comScore acquired rights to when it was sued by, and settled with, measurement giant Nielsen in 2011 […]
Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was acquired back in August for $22 million (AdExchanger Q&A). The release states that vCE provides a “view of campaign delivery and a verified assessment of ad-exposed audiences via […]
Yesterday, media measurement firm comScore acquired ad verification firm AdXpose (formerly mPire) for $22 million. Read more. Anne Hunter, VP, Ad Effectiveness at comScore, discussed the acquisition and its implications. AdExchanger.com: This is a relatively small acquisition in terms of dollars. Why not build out versus buy AdXpose? AH: The products available via comScore AdEffx […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network charts with WPP Group’s demand at its back as over 150 million U.S. unique users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics and audience measurement. Is this another step toward a better attribution model? It can’t hurt. Jonathan Mendez tweets that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]
