Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and […]
The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems […]
If you’re attending an ad industry conference, it’s a safe bet you’re going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid […]
AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel. Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our “E-commerce and Targeting The Shopper” panel. One of several conference themes, marketers are increasingly […]
Today, MDC Partners’ The Media Kitchen hosted its 5th Annual Digital Media Venture Capital Conference in New York City. In advance of the event, The Media Kitchen/kbs+p’s venture empresario, Darren Herman, outlined the agenda on his personal blog here. Leading off, ubiquitous banker-about-town and LUMA Partners’ Terence Kawaja provided three things that gets him jazzed […]
Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
