OPINION: The Sell Sider
Shining A Light On The Darker Side Of Bid Shading
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way […]