OPINION: On TV & Video
Havas’ Innovation SVP: Advanced TV Buyers Needs Reach, But Not At Data’s Expense
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologies […]
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