Google Is Backing A National Approach To US Privacy Compliance
Google has said publicly that it will eventually (“soon”) adopt a national approach to privacy compliance in the US. That’s a big deal – but only if Google actually does it.
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Consent Strings
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Comic: Consent String Theory
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The TCF’s Future Will Be Decided By The EU’s High Court
IAB Europe’s litigation with Belgium’s data protection authority (DPA), which began in February with a ruling over the legality of IAB Europe’s Transparency & Consent Framework (TCF), will drag on for another year at least. This week the Belgian appeals court deferred specific questions in the case to the Court of Justice of the European Union. The appeals court will not deliberate until these questions are answered.