consumer privacy

Nativo’s founder, Justin “JC” Choi, checks in post-acquisition to share how his tech is helping power Life360’s new advertising business.

For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough. Not anymore.

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or user-level data.

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.

There’s a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect their consumers and so regulators stepped in.

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?

A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role, writes Uplevel CEO Raashee Gupta Erry.

Nineteen states have passed comprehensive privacy laws, but how close are we really to a federal privacy law?

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.

Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.

If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]

I spent the week in Washington, DC, attending two privacy- and public policy-focused events and I have a single takeaway from both: Enforcement. Is. Coming.

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.

Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.

There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.

Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.