All those telcos getting excited about tapping into their data just received a sober piece of news. On Thursday, the Federal Communications Commission (FCC) proposed a new set of rules that could put tough restrictions on how broadband providers use customer data. Data collection has been top-of-mind for telcos as they endeavor to monetize the […]
That settles it: Verizon Wireless has agreed to pay regulators a $1.35 million fine for failing to be transparent around its use of supercookies. The Federal Communications (FCC) said Monday that it had reached a settlement with the telco following a probe that began in December 2014 after it was first revealed that Verizon was […]
It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identity. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators. Below, we pick up where we left off with an important update to our overview of the […]
The so-called privacy paradox was a big topic of discussion at the Federal Trade Commission’s first PrivacyCon. The event, held Thursday in Washington, DC, brought together around 20 privacy and data researchers who presented their work on consumer privacy and security issues in the commercial sector to an audience of technologists, policymakers and regulators. “There […]
When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect. In […]
Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m […]
Concoct an unclear or purposefully bewildering privacy policy with a wonky opt-out mechanism and you might have the Federal Trade Commission (FTC) breathing down your neck. “Many companies are providing opt-outs and they need to be careful about what they’re saying and what it means to opt out,” said Maneesha Mithal, associate director for the […]
Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is only as valuable as its data practices. Verizon could certainly benefit in the wake of an acquisition spree that somewhat resembled a line of falling dominos – AOL into Verizon, Millennial Media […]
Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation, said Trevor Hughes, president and CEO of the International Association for Privacy Professionals (IAPP). Rapid technological development leads to what Hughes calls a public policy gap, where the leading edge of technology […]
As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t exactly cutting it, especially when it comes to cross-device. But although mobile adds another layer of complexity to the situation, online advertising is still reliant on a little .txt file called the […]
