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content commerce

  • Emiliano Saccone, CEO, Cocina
    OPINION: The Sell Sider

    Commerce, Content And First-Party Data Are A Tasty Combo For Latin Food Publisher Cocina

    BY //

    When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence over monetization. “We had to do two things at the start that were not easy to do simultaneously,” said Saccone. He co-founded Cocina with celebrity chef Aarón Sánchez, who now serves as its creative director […]

  • Mike Peralta
    OPINION: The Sell Sider

    To Succeed Without Cookies, Try Content Commerce

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, […]