OPINION: The Sell Sider
If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today
The cookieless future is daunting, and publishers who prepare now will have a competitive advantage over those who aren’t ready. But publishers will need more than unified ID initiatives, which could take years, writes Todd Tran, Chief Strategy Officer at Teads. Publishers should start now by prioritizing contextual signals and a content monetization strategy.