contextweb

PRESS RELEASE

ContextWeb announced a partnership last week with publisher yield optimizer, PubMatic. Read the release. ContextWeb EVP Jay Sears addressed the new partnership as well the roll-out of real-time bidding on the ADSDAQ Exchange. Why expand the inventory for ContextWeb’s ADSDAQ Exchange with the PubMatic partnership? Additional inventory – in this case via PubMatic’s RTB – […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s New PR Firm First, The New York Times runs an article by Brad Stone and Ashlee Vance offering insider details on what a great deal (follow closely) Microsoft thinks that Yahoo! received in handing over search to Microsoft. Yesterday , Kara Swisher on […]

Jay Sears is EVP, Strategic Products & Business Development of ContextWeb, Inc. / ADSDAQ Exchange who announced their real-time bidding API recently. AdExchanger.com: What will demand-side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? JS: More control. Very simply, real-time impression level […]

Expanding its toolkit for publishers, Contextweb announced today that it will make available in-text ads for publishers on the Adsdaq exchange beginning March 31. Leveraging its contextual technology, Contextweb will enter the same space which Vibrant Media and Kontera have dominated in the recent past in a battle-contextual-royale. Contextweb’s Jay Sears explains how in-text ads […]

Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week’s issue of Crain’s New York. Judith Messina of Crain’s writes about hope beyond the rubble: “Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling […]

ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]

ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: “Getting to Know the Ad Exchanges.” Wegert highlights just four of the ad exchanges – only Google/DoubleClick, Yahoo!’s Right Media Exchange (RMX), ContextWeb’s ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX, […]

Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media’s owner), Google (DoubleClick’s Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst […]

ContextWeb, makers of the contextual online ad exchange, ADSDAQ, announced today a Series D round of financing. Their fourth round was led by an investment from Investor Growth Capital and additional funding came from all current investors: DFJ (Draper, Fisher and Jurvetson), DFJ Gotham Ventures, Updata Partners, DFJ New England, plus Gold Hill Capital. With […]