As Google Dismisses Email-Based ID Solutions, Here’s How Consumer Journeys Must Be Remapped
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds The behavior-tracking infrastructure that fueled the ad tech industry over the past two decades is undergoing a major overhaul. And the remodeled tracking pathways […]