Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this […]
In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on […]
After months of sheltering at home – and retail sales in the toilet – Americans are ready to shop. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau’s most recent monthly retail trade report, released on Tuesday. And hey, it’s encouraging […]
If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but […]
Between early March and early April, market research firm Ipsos registered the largest decline in American consumer confidence since 2010. From March 3, before social distancing defined our lives, to April 1, the Ipsos Primary Consumer Sentiment Index clocked a precipitous dip in US consumer confidence, from 60.1 points to 45.5. The downtrend appears to […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. The scale of economic losses from the coronavirus pandemic are directly related to earlier missteps, says Insider Inc. CEO Henry Blodget. “The United States […]
