Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time […]
On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but consolidation in the location data space is heating up. The day before, Foursquare revealed merger plans with location data provider Factual less than a year after […]
The advertising department at The New York Times before the coronavirus pandemic is completely different than the one in motion now. The team is working remotely. In-person meetings and planned live events are out. And the hot topics with clients have completely changed. So The New York Times is trying to be helpful as clients […]
Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he […]
Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and […]
Brands are avoiding “coronavirus”-related keywords like they’re the actual coronavirus. And in times like these, it’s up to the buy side to start an open conversation about brand safety tolerance, said GroupM executive Oscar Garza. “It’s understandable some brands don’t want to be associated with tragedy, but at the same time, news is news,” he […]
Comms plans and product launches that were in place before COVID-19 invaded the world either need to adapt or be scrapped. It’s so easy to step in it right now. That’s as true for consumer-facing brands as it is for B2B marketers and ad tech vendors looking for pickup in the trade press. “Be very […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sub-Prime Amazon will delay Prime Day until at least August, Reuters reports. Amazon hasn’t confirmed the postponement, but it’s mentioned in a memo obtained by Vice News last week. The delay would mean $100 million to $300 million in losses on excess devices Amazon […]
Google is temporarily reversing its plan to stop supporting cross-site third-party cookie sharing by default, citing the “extraordinary global circumstances due to COVID-19.” This decision means the SameSite changes Chrome started enforcing when it released Chrome 80 in February are on hold. It plans to restart the process at some point over the summer. In […]
As a digital advertising OG, John Nardone has steered quite a few ships through economic downturns. While this one feels different, he has a lot of practical advice on leading during a hard time – whether it’s the necessity of overcommunicating or the importance of preparation for client calls on Zoom. John also weighs in […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joel Cox, co-founder and executive vice president of strategy and innovation at Strategus. Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms […]
Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course. And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unblocked Google and Twitter lifted their bans on coronavirus-related advertising. Twitter will allow marketers to feature their pandemic responses in paid tweets, Ad Age reports. Twitter initially banned COVID terms to forestall misinformation, but now feels that “the messaging that brands and businesses can […]
A factoid for our times: Kohler’s sales of smart toilets increased eightfold during the first two weeks of March compared with this time last year. The trend makes sense to Alex Farr, CEO of Zammo, a platform that brands can use to easily build voice apps. Touchless tech is taking off as people do their […]
If you’re blocking the word “coronavirus,” you’re essentially blocking everything. In this episode of “Social Distancing With Friends,” The Washington Post’s VP of commercial tech, Jarrod Dicker, checks in from his high-energy household (its members include three boys and two dogs) to talk publisher problems, including aggressive advertiser blocklists and the general trend of deflating […]
Over the last two weeks, there probably wasn’t a lawyer in America who didn’t field at least one phone call from a stressed-out client asking about activating force majeure to get out of a contract. With events on ice for the foreseeable – media buys either canceled or postponed and commercial productions ground to a […]
Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what […]
Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these games.” Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s snackable and simple to understand. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have […]
What happens when everybody in a global organization suddenly has to work from home? Integral Ad Science chief Lisa Utzschneider speaks about leadership – across multiple time zones – during a pandemic. “When you looked at the data early on, you could see it coming,” she says. “The team in Tokyo, they were the first […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Lambert, head of programmatic at OMD USA. With COVID-19 creating a domino effect across the marketing ecosystem, agencies such as ours have been in almost constant discussion with clients […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios […]
From 2008 to 2009, we had The Great Recession. In 2020, thanks to the coronavirus, we’re living in The Great Uncertainty. But one thing is certain: Ad spend will tumble. “It’s always a safe assumption that in a declining economy you also see a deceleration in ad spending,” said Brian Wieser, global president of business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, president and chief strategy officer at Advertiser Perceptions. On a call with a client on March 19, it started, as seemingly every conversation has over the past two […]
Nope, the social distancing ain’t over yet. Will it ever be? In this episode, Eric Franchi – cofounder of the OG ad net Undertone and operating partner at MathCapital – talks about how ad tech startups can survive the pandemic and the subsequent economic fallout. Are there still investment opportunities? This is the third economic […]
Advertising and ad tech companies are rallying around their employees as their entire workforces move to remote setups. They are experimenting with #WFH Slack channels, virtual group exercise classes and photo contests for the best work-from-home selfie. Some sick employees are even getting food deliveries on the company’s dime. With people under lockdown, companies are […]
Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on […]
