Facebook CEO Mark Zuckerberg denied recent reports that it plans to share smartphone location data with the US government to help health authorities track and understand the spread of coronavirus infections. On a call with reporters Wednesday to talk about Facebook’s response to the coronavirus outbreak, which includes a coronavirus information center with real-time health […]
Industry executives can put away their magnum rosé bottles until October. The Cannes Lions International Festival of Creativity will postpone its annual June gathering until Oct. 26 to 30, the organizers said on Wednesday. All sponsorships, passes and bookings for official customers will roll over for the postponed event. Read the release. “As always, the […]
How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in […]
Ad spend by major brands in China has dwindled significantly in the wake of the COVID-19 pandemic, and could be a sign of what’s to come across the rest of the world. EMarketer slashed its October China ad spend forecast by 6.2% on Tuesday, bringing annual media spend projections down from 10.5% growth to […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn’t have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi’s ad-supported streaming platform in direct competition with ViacomCBS’ Pluto TV, Comcast’s Xumu and Sony’s […]
Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay MacDonald, CEO and managing partner at Digital Capital Advisors. Everyone take a deep breath – and exhale. Entrepreneurs, investors and board members are now synthesizing the potential ramifications of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Very Sporting The sudden absence of live sports in television schedules has thrown broadcasters for a loop, with billions of dollars in rights fees and ad commitments on the line. But the most consequential effect may be a swing of users from linear-TV […]
Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the […]
It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. An increasingly denuded 2020 events calendar – the live event components of the upfronts are the latest cancelations – could soon start to have a chilling effect on their ability to attract new clients. “Lead gen and pipeline […]
American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night, […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All The Canceled Upfronts ViacomCBS, NBCU, WarnerMedia/Xandr and Roku all said Thursday that, due to fears around COVID-19, they’re canceling their live upfront events in favor of video presentations. Read more. The upfronts weren’t the only big events affected. The ANA canceled its Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]
The Big Story this week (this month, rather) remains the impact of the Coronavirus on media, marketing and global economies. The team examines how the pandemic and ‘social distancing’ affects the advertising industry, which is notoriously built around personal relationships and networking. As Allison Schiff notes, many ad deals come about extemporaneously, whether it’s sitting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual […]
Monday’s Coronavirus (COVID-19) related market crash was the worst in the United States and the United Kingdom since 2008. Given the spiraling situation, what will be the impact on the media and marketing sector? The performance of individual stocks and the guidance from equity analysts offer some early clues. Ad-based companies are often the first […]
Despite the grueling news cycle and string of roiling controversies over the last few years, how Facebook tells its story to marketers hasn’t changed much since its early days, according to Mark D’Arcy, Facebook’s VP of global business marketing and its chief creative officer. “Even before I joined, the story went like this: When you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SXSW Canceled Add SXSW to the spate of festivals, conferences and gatherings canceled due to COVID-19 fears. SXSW was scheduled to start next Friday, but festival organizers pulled the plug following public pressure and a host of companies – including Netflix and Amazon – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]
The new coronavirus is wreaking havoc worldwide as uncertainty reigns, and marketers aren’t immune. This week on The Big Story, the team diagnoses the effect of COVID-19 on 2020 ad budgets, work productivity and the industry conference circuit. Advertisers won’t necessarily spend less, but they will probably start shifting budget to channels where they know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Checks For Quibi Quibi, the short-form mobile video app set to launch in April, closed a $750 million round of financing, bringing its total funding to $1.75 billion. The company raised $1 billion in its first funding round in 2018 and planned to […]
The coronavirus outbreak has caused marketers to rethink their 2020 budgets, delay campaign launches, sit out conferences and experiment with remote work. Despite this disruption, we’re still largely in wait-and-see mode in terms of how the virus will impact operations in the United States. Here’s the quick lowdown on how COVID-19’s warpath through the world […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]
First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference followed by F8 and the Game Developers Conference in San Francisco. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona. […]
