When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.
The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act might not be it. Considering the midterms are two months away, it’s unlikely we’ll see a full vote on the House floor before the election. And so we asked the experts: If the ADPPA doesn’t pass soon, what happens next?
Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.
Writer Charlie Warzel recently linked to a piece by University of Chicago’s Dr. Richard I. Cook called, “How Complex Systems Fail.” It’s a theoretical framework for assessing failure within medical systems. But in reading it, I couldn’t help but notice that Cook’s findings of complex system failure could apply to marketing technology, too.
The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic, on this episode of AdExchanger Talks.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, chief operating officer at BlueConic. It’s been a bad couple of weeks for what I’ll call “the data economy.” A new study from the journal Nature Communications laid bare […]
This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number […]
