NewsPassID Is Building PMPs That Bypass Brand Safety Blockers
With an approved list of sites and contextually segmented content, publishers don’t risk getting caught up in automated keyword blocklists, which consistently demonetize the news.
Tagged in:
- brand safety
- Brand Safety Institute
- Chris Fehrmann
- comscore
- CoxMediaGroup
- doubleverify
- E.W. Scripps
- Graham Media
- Gray
- Hashtag Labs
- IAB Tech Lab
- IAB tech lab content taxonomy
- IAS
- LA Times
- Lee Enterprises
- LMC
- Media News Group
- Media.net
- Microsoft Advertising
- Microsoft Advertising Curate
- news publishers
- NewsPassID
- nexstar
- PMP
- Tegna
- Tribune