Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
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Chips Ahoy! Takes A Bite Out Of TikTok
Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, not demographics.
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How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce
TikTok’s content relies heavily on influencers and creators. As prime ad real estate for targeting younger “video native” audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok’s head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.